Ocean Grounds Coffee company is a California, US coffee brand launching their first flagship store in Beijing Oct, 1.
Ocean Grounds Organic Coffee & Tea
is a progressive thinking organic
coffee brand for the 21st century. We
launch in China in January of 2011.
Goals
Introduce artisan, coffee roasting and
specialty coffee blends designed for
the Chinese consumer as the first,
organic [and fair trade] coffee
roaster in China.
Luxury brand - create 1st organic
specialty food, coffee, and tea retail
destination in China.
Position brand as “fusion” of
California culture [natural & eco-hip]
through interior design, color, brand
marketing, and unique technology
story that [literally] delivers Southern
California “cool” to China in coffee
bar setting.

Growth Strategy
Phase I - Utilize our unique retail
storefronts to connect consumers
to our “roaster/retailer” philosophy
and positioning.
“purveyors of specialty artisan coffee”
Phase II - Align imported organic
foods with coffee strategy.
“purveyor of imported organic foods”
Phase III - Distribute and market
wholesale specialty coffee
throughout Asia.
“Ocean Grounds becomes a luxury item
you want people to see in your home and
business.”
北京海云天咖啡贸易有限公司是一个美国加利福尼亚的咖啡品牌，我们的家旗舰店将会于今年十月一号在北京开业。
品牌概念和宗旨
北京海云天咖啡贸易有限公是21世纪的发展的有思想的有机咖啡品牌，我们将在2011年1月投放产品到市场。
目标
首先向中国消费者介绍工艺、咖啡烘焙和独特咖啡混合方法，保证纯正的有机（同时保证公平贸易）咖啡烘焙机。
奢华品牌——创立中国的有机特色食品、咖啡和产饮品零售商家。品牌定位为在咖啡馆环境中，以内部设计、色彩、品牌营销和（逐字）传递南加州的“凉爽”到中国的独特科技故事“融合”加州文化（自然、经济和时尚）。