Everything starts and ends with people. Organizations are communities of people, rather than simply vehicles for making money. People who are working together to improve their own lives, and the lives of those they feel responsible for. The task of management is not, primarily, to improve figures, products, systems or processes. Management is about helping people succeed. The culture of O.W.D exists to make sure they don’t forget this. Sales is not, primarily, about reaching targets. Sales is about getting decisions. The culture of O.W.D exists to remind them. Finance is not primarily about reporting numbers or controlling cash flow. Finance is about providing people with the means to perform. The culture of O.W.D exists to make certain they remember.

We focus on guiding leaders, managers and (sales) professionals to increase their own vitality. And, via them, the vitality of their organizations. Vitality - more than ‘survival’ - means to be robust and vigorous, to sparkle and thrive. To be full of life!

Our core contribution to this end lies in the mastery of behavior and its conditions. In other words, human interaction and performance. And we are convinced that the future belongs to those businesses who deeply integrate so-called ‘soft’ imperatives (health) with ‘hard’ imperatives (wealth). Our vision: ‘Bringing out the best in people’, summarises this dream.