上海华茂贝世特纺织科技有限公司是中外合资安庆华茂佰斯特纺织科技有限公司在国内的销售公司，位于上海
市长宁区，由具有丰富销售经验的意大利总经理管理，专门负责整个公司的销售运营，产品的展示与推广，以
及客户的联络与服务。

安庆华茂佰斯 特纺织科技有限公司是由在国际纺织业时尚面料潮流的两大企业：中国安徽华茂集团（huamao） 与意大利著名面料公司BESTE GROUP（beste.it） 投资的中外合资面料染整企业，
位于安徽省安庆市，占地108亩，专业生产各类梭织面料，工厂所有设备均自欧洲引进,拥有目前国际上
的染整流水线，DATACOLOR配色系统，TECNORAMA滴定系统，染整在线检测系统，助剂自动分配输送系统，
工艺全自动化，所有产品均由意大利的设计师设计开发，在中国生产，工厂主要岗位均由意大利工程师现场管
理。

公司愿景与目标：

以中国与意大利合作的创新的销售模式，以华茂集团丰富的生产经验，强大的生产能力及较低的生产成本，融
合意大利创新的设计与工艺，面向国内品牌市场。

向国内中、服装品牌商提供时尚、高品质及具有竟争力的面料。

公司战略:

- 市场定位： 专注于国内中与品牌客户（男装与女装），所有客户需要独一性产品而不是普通的
产品。
- 产品： 以意大利的设计与安庆的生产及后整理平台（华茂集团+华茂佰斯特）生产出国内独一性的产品。
- 客户群： 不依赖于少数几个大数量的客户，面向中个性化的客户群。
- 销售理念： 与客户保持紧密联系，深切理解国内市场的产品及需求。
- 服务： 快速反应，及时的交货期，灵活的生产模式。
- 全球协同效应： 了解整个市场的发展趋势与市场需求，对整个市场（包括国际市场）有个总体的洞察力。

操作模式：

- 意大利设计师团队负责新产品设计与开发
- 安庆华茂佰斯特公司进行大货生产
- 上海华茂贝世特公司负责销售及对总公司递交月度销售报告及分析报告。
- 销售团队针对国内关键的时装地区进行分别推广，每个关键地区由一个区域销售经理负责（如北京地区，
广东地区，福建地区，华东地区等）

我们公司将为您提供一个优越的发展平台。

Our company is H&B Shanghai; It’s a newly set up organization based in Shanghai; the office
is located in Hongqiao area (Xianxian rd/Gube rd). It’s the sales office for the Chinese Market
of H&B Anqing; The General Manager and Sales Director will be an Italian resident in China with an extensive experience of business in China in the Textile industry.

H&B Anqing is a Join Venture between the Chinese Huamao Group (huamao) and the Italian
Beste Group (beste.it) two leading companies in the worldwide textile fashion business.

In short:

VISION: To be an innovative model of Chinese & Italian Sales Force for the Chinese Domestic
Market of the China leading Apparel Brands able to link and combine Italian creativity
advanced technology and expertise in production and design with lower cost and in
combination with the production capacity of Huamao;

MISSION:

To provide Medium High End and High End customers (Chinese Brands) fashion-oriented and high
quality fabrics at competitive prices;

STRATEGY:

- MARKET POSITION: focus on “medium high and high end” (Men and Women wear) and all customer
that need exclusive products non basic items;
- PRODUCT: Be unique in China because combining Italian design and finishing with the production
platform of Anqing (Huamao + H&B);
- CUSTOMER BASE: Do not depend from few big accounts but rather base the business on a wide number
of customers;
- SALES PHILOSOPHY: create a very close relationship with the customers based on deep awareness of
each account and ability to customize the products to the needs of the Chinese Domestic Market.
- SERVICE: fast responsiveness; fast delivery; unique Minimum Quantity model and production
flexibility;
- GLOBAL SYNERGIES: awareness of all market trends and needs; full vision of the industry including
the international market;

OPERATIONS:

- Italian Product design & design team based in Italy ;
- Production based at H&B Anqing;
- Sales Head Quarter in Shanghai regularly reporting on a monthly base to H&B Head Quarter with
proper set up report analysis;
- Sales team with sales force based in the key “fashion” cities of China; starting with the
minimum sales force of one Sales Manager in each area (i.e. Shanghai, Beijing, Shenzhen,
Ningbo/Hangzhou, Xiamen…)


H & B SHANGHAI
上海华茂贝世特纺织科技有限公司
地址：上海市长宁区仙霞路333号东方维京大厦8楼B3