上海分公司介绍：

立足于中国经济文化产业发达的国际大都市，上海蓝色光标始创于1999年，现拥有一支近200人的专业服务团队。我们的服务内容涵盖媒体关系管理、新闻策划与传播、事件行销及大型活动管理、互动营销规划与实施、数字营销、社会化媒体营销、危机管理咨询与执行、政府沟通、投资者关系等专业服务。

经过10余年的积累，我们在媒体资源、团队、行业经验及其它社会资源上独占行业鳌头，服务的领域已遍及汽车、消费品、品、科技、时尚娱乐、传统工业、不动产及房地产等行业。上海蓝色光标为数十家跨国企业及本土知名品牌提供专业的公共关系服务，服务客包括但不限于：克莱斯勒中国、上海大众汽车、通用汽车、法拉利中国、百事中国、雅马哈乐器、杜邦中国、韩泰轮胎、宏图三胞、欧普照明、上海家化、公牛插座、联想等。除了传统的公共关系服务之外，上海蓝色光标更是运用新的媒体传播手段在新媒体平台为以上客户提供的传播策略。

作为华东地区具影响力的公共关系服务机构，上海蓝色光标始终专注“专注策略+执行”的服务理念，及时准确地把握公关前沿和社会热点，结合近10年的专业理论和实践积累，创造了多个经典案例，为客户在行业案例评选挣得多项大奖及荣誉，得到客户和行业的称赞与肯定。

上海蓝色光标是上海公共关系协会理事，并受邀成为其学术云集的专业委员会的专业公司成员之一，更与复旦大学等知名高校在学术领域密切沟通，并为其提供可供实践的经典公关案例，更有效的将公关学术理论与实务结合。秉承“员工上、客户是上帝”的核心价值观，上海蓝色光标多年来一直谋求为专业人才提供具竞争力的广阔发展平台，为客户提供具传播价值的专业服务。

打造受人景仰的公共关系品牌、为客户提供有价值的公共关系服务，让员工成为一名受人尊敬的公关人，是上海蓝色光标矢志不渝的目标。

Shanghai Branch Introduction：

Based in Shanghai, China’s international metropolis and a centre of developed economic and cultural industries, Shanghai BlueFocus PR Consulting was founded in 1999. Today it has a professional service team of nearly 100 staff and leading expertise in the fields of media relations management, news planning and dissemination, event marketing and large-scale event management, interactive marketing, Digital marketing, Social meida, strategic PR consulting and execution, government relations management and investor relations management.

Following 10 years of rapid development and substantial growth, BlueFocus Shanghai is now ranked as the number one PR agency in Shanghai with its extensive media and social resources, professional staff and wealth of PR experience. Its sector expertise includes automobile, technology, consumer goods, luxury, fashion and entertainment as well as industry and real estate.

BlueFocus Shanghai has worked with both multinational and local clients, including, but not limited to: Chrysler China, Shanghai Volkswagen Automotive Company, GM China, Ferrari China, PepsiCo China, Yamaha, Du Pont China, Hankook Tires, PC Mall, Opple China, Shanghai Jahwa, Bull Electric, Lenovo and so on. BlueFocus Shanghai offers both traditional PR services and the latest in new media platforms, providing a comprehensive range of communication strategies for its clients.

As one of the most influential PR agencies in East China, BlueFocus Shanghai is built on a service-motto of "Dedicated Strategies + Elite Execution”. Numerous successful and award winning campaigns have been delivered on this motto together with the company’s ability to grasp PR fronts and social focus timely and accurately and its accumulated best-practice following 10 years of implementing professional theories.

BlueFocus Shanghai is an honorary member of Shanghai Public Relations Association (SPRA) and has been invited to be part of many professional committees of academic experts. BlueFocus Shanghai also has close academic connections with well-known universities such as Fudan University, providing them with classic PR cases to support PR learning and to help develop future talent.

"Employees first, Client is God" remains a core value: BlueFocus Shanghai provides the most competitive broad-development platform for PR professionals while clients receive the most valuable communication services.

Creating an admired PR brand, providing customers with the most valuable PR services and supporting its employees as they develop into respected PR professionals are the everlasting goals of BlueFocus Shanghai.