Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals.As the leader in the connected health & fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit's diverse line of award-winning products includes 9 products on the market and over 60mm devices sold in more than 40 countries around the world.Fitbit products are carried in more than 30,000 North American retail stores, 45,000 stores around the globe and sold in 55 countries.